E-commerce marketing method and system based on internet + live broadcast platform

The invention provides an e-commerce marketing method and a system based on the Internet + live broadcast platform, belonging to the technical field of e-commerce marketing. The invention realizes theoverall solution of e-commerce marketing based on the Internet + live broadcast platform by means of...

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Bibliographische Detailangaben
Hauptverfasser:	WANG HENG, NIE WENTING
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TELEPHONIC COMMUNICATION TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	The invention provides an e-commerce marketing method and a system based on the Internet + live broadcast platform, belonging to the technical field of e-commerce marketing. The invention realizes theoverall solution of e-commerce marketing based on the Internet + live broadcast platform by means of computer, mobile phone, network and television shopping through the information means, helps TV shopping enterprises to improve user traffic and user stickiness, expand sales channels, and increase revenue. 本发明提供种基于互联网+直播平台的电商营销方法及系统，属于电商营销技术领域，本发明通过信息化手段，借助计算机、手机、网络、电视购物实现基于互联网+直播平台的电商营销的整体解决方案。帮助电视购物企业企业提高用户流量和用户黏性，拓展销售渠道，实现营业额增收。