Method and apparatus for information bidding operation

A method and apparatus for information bidding operation is disclosed, wherein the method includes determining a target feedback rate such that a difference between a desired number and a total numberof historical requests meeting a predetermined requirement in a historical target period is smaller than a predetermined difference value according to a desired number of requests initiated in the target period; Determining, according to the target feedback rate, a traffic quality type of the request initiated in the target time period when the target time period arrives; According to the determination result of the traffic quality type, an information bidding operation matching the determination result is performed for the initiated request. As the invention can determine the flow quality type of the request initiated in the target time period, and executes the information bidding operation matched with the flow quality type according to the flow quality type, the information quality ofthe successful bidding in