Method and system for interactively and originally displaying advertising information

The invention discloses a method and system for interactively and originally displaying advertising information. The method comprises the steps that host advertisement information is distributed by aserver end, the host advertisement information comprises interactive fields, host advertisement conte...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: FANG HONGHAO, ZHENG FENG, XIAO KAIYIN
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention discloses a method and system for interactively and originally displaying advertising information. The method comprises the steps that host advertisement information is distributed by aserver end, the host advertisement information comprises interactive fields, host advertisement content information fields of host advertisement, and an accompanied advertisement information data structure; the accompanied advertisement information data structure comprises advertisement content information and displaying manners; a client receives host advertisement information, the host advertisement is rendered according to the host advertisement information; when there exists interaction between a user and the host advertisement, whether or not the interaction matches with the expanded limited interaction behavior of interaction field makers is judged by the client, and if yes, the accompanied advertisement is rendered. By means of the method and the system, the problems that current advertisement products are