Advertisement monitoring method and device based on block chain and computer readable memory

The embodiment of the invention discloses an advertisement monitoring method and device based on a block chain and a computer readable memory. The method comprises the steps of calling a smart contract on the block chain through utilization of playing data from advertisement terminals; adjusting accounts associated with the advertisement terminals on the block chain based on the playing data through execution of the smart contract; and generating at least one part of an advertisement monitoring report based on the change of the accounts. According to the advertisement monitoring method based on the block chain provided by the embodiment of the invention, the advertisement playing data can be precisely calculated, thereby quantizing the advertisement playing data; the playing data is prevented from being tampered; the authenticity of the playing data is ensured; and the monitoring cost is effectively reduced. 本发明的实施例公开了基于区块链的广告监播方法、装置和计算机可读存储介质。该方法包括：使用来自广告终端的播放数据来调用区块链上的智能合约；通过执行该智能合约来基于播放数据调整区块链上与广告终端相关联的账户；