Network public opinion analysis method and apparatus

The present invention discloses a network public opinion analysis method and apparatus. The network public opinion analysis method comprises: obtaining a target webpage of network public opinion analysis from the Internet; performing word segmentation on texts in the target webpage; using a statistical algorithm to obtain text feature words of the target webpage from the result of word segmentation; according to a pre-trained positive and negative word dictionary, classifying the text feature words into positive text feature words and negative text feature words; and according to a classification result of text feature words, determining the target webpage as a positive public opinion webpage or a negative public opinion webpage. According to the network public opinion analysis method andapparatus disclosed by the present invention, efficiency of propensity analysis on the network public opinions can be improved. 本发明公开了种网络舆情分析方法和装置。所述网络舆情分析方法包括：从互联网获取网络舆情分析的目标网页；对所述目标网页中的文本进行分词；利用统计的算法从分词的结果中获取目标网页的文本特征词；根据预先