Advertisement delivery method and device

The embodiment of the invention discloses an advertisement delivery method and device. The advertisement delivery method comprises the steps of respectively generating a training model related to advertisement evaluation corresponding to each advertisement category according to historical advertisem...

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Bibliographische Detailangaben
Hauptverfasser:	YU CHUANWEI, LI ZHUIRI, YE JIAMU
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The embodiment of the invention discloses an advertisement delivery method and device. The advertisement delivery method comprises the steps of respectively generating a training model related to advertisement evaluation corresponding to each advertisement category according to historical advertisement feedback data corresponding to each advertisement category and behavior data of target users, obtaining behavior data of users to be evaluated in each data source, generating evaluation data of the users to be evaluated for each advertisement category according to the training model and the behavior data of the users to be evaluated, selecting users corresponding to the evaluation data which is higher than a preset evaluation condition according to each advertisement category so as to form user packets corresponding to the advertisement categories respectively, and selecting a corresponding user packet according to the advertisement category to perform advertisement delivery. The advertisement delivery method i