Presale goods strategy adjustment method, server and strategy adjustment system

The invention provides a presale goods strategy adjustment method, a server and a strategy adjustment system. The strategy adjustment method comprises the following steps: as for each presale goods, the behavior data of each user in a predetermined period are acquired; based on the behavior data, an interest model including an interest quantity, a predetermined quantity and a buying quantity is built; and according to the interest model, the selling and buying strategy of the presale goods is adjusted. By adopting the presale goods strategy adjustment method provided in the invention, the goods interests and the buying desires of the user are counted from multiple dimensions, the selling and buying strategy of the presale goods is thus adjusted, the selling and buying scheme is optimized,the selling and buying risks are reduced, the goods information matched with the interests is pushed for each user, and more optimized online shopping experience is provided for the user. 本发明提供了种预售商品的策略调整方法、服务器及策略调整系统。策略调整方法包