Orientation expansion method and system for advertisement delivery

The embodiments of the present invention provide an orientation expansion method and system for advertisement delivery. The orientation expansion method for advertisement delivery includes the following steps that: an advertisement delivery request issued by an advertiser through an advertisement pl...

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Bibliographische Detailangaben
Hauptverfasser:	REN WENYUE, HAO ZHONGXIU
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	The embodiments of the present invention provide an orientation expansion method and system for advertisement delivery. The orientation expansion method for advertisement delivery includes the following steps that: an advertisement delivery request issued by an advertiser through an advertisement platform is received; the advertisement delivery request is analyzed, so that the adaptation parameters of the advertisement delivery request are obtained; the basic orientation conditions of advertisement delivery are determined according to the adaptation parameters of the advertisement delivery request; a basic orientation result set is obtained according to the basic orientation conditions; and orientation expansion is performed on the basic orientation result set through a plurality of independent remote process calling protocols, so that primary orientation expansion result sets corresponding to the remote process calling protocols are obtained; the basic orientation result set and the primary orientation resul