Method and device for adding business object

An embodiment of the invention provides a method and device for adding a business object. The method includes: determining the attribute information of a video; searching for the business object matched with the video from a business object library according to the attribute information; determining a business object adding position in the video according to a preset rule; adding the business object to the adding position to generate a target video. By the method, the attention of a viewer can be attracted when the added business object is played, and the popularization effect of the businessobject is increased. 本发明实施例提供了种添加业务对象的方法及装置，所述方法包括：确定视频的属性信息；依据所述属性信息从业务对象库中查找与所述视频匹配的业务对象；按照预设规则确定所述视频中的业务对象添加位置；在所述添加位置处添加所述业务对象，生成目标视频。通过本发明实施例提供的添加业务对象的方案，能够使添加的业务对象播放时更加吸引浏览者的注意力，从而提升业务对象的推广效果。