Information push system and method

The invention discloses an information push system and method. The system comprises a registration module used for receiving registration information input by an APP client, generating a unique user identifier and returning the unique user identifier to the APP client, and at the same time, storing the registration information in a user characteristic database; a push target setting module used for receiving characteristic data input by the APP client, and updating the characteristic data to the user characteristic database of a corresponding user according to the user identifier; a push interface module used for receiving push information sent by an APP server; a push target filter module used for receiving and processing the push information to obtain a target user set; and a push service module used for sending the push information to the APP client of the target user set through a push channel. The information push system provided by the invention has the following effects: according to the push informati