Attribution method and attribution system

The invention discloses an attribution method and an attribution system. The method comprises steps that an attribution parameter data set including at least one type of attribution parameter data isprovided; attribution parameter configuration data inputted by a user is received, and the attributio...

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Bibliographische Detailangaben
Hauptverfasser: GUO HONGJIE, HUANG ZILIE, QIN XUYE, HU QIAN
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention discloses an attribution method and an attribution system. The method comprises steps that an attribution parameter data set including at least one type of attribution parameter data isprovided; attribution parameter configuration data inputted by a user is received, and the attribution parameter configuration data comprises the unique identification information of the attribution parameter data required for attribution calculation; according to the unique identification information inputted by the user, attribution parameter data corresponding to the unique identification information is acquired from the attribution parameter data set, attribution calculation is carried out based on the acquired attribution parameter data, and the attribution calculation result is acquired.The method is advantaged in that a general attribution framework capable of isolating various types of attribution businesses can be provided, the user is only required to carry out corresponding data configuration according