Real-time individuation news recommendation method and system

The invention discloses a real-time individuation news recommendation method and system. The method comprises the steps that latest news content is acquired in real time; the real-time news content issubjected to increment calculation and classified; behavioral logs of users are collected by a client side, reported to a background server side and analyzed, and the background server side calculates real-time content favors of the users according to user portraits and latest behaviors of the users at the same time; after the background server side conducts analysis, matched and classified real-time news content is found according to the real-time content of the users, and the generated content is pushed to the client side; the client side displays the recommended news content. According tothe technical scheme, news data is collected and analyzed, the favors of the users are analyzed according to the behavioral logs, collected by the client side, of the users, news is controlled according to the favors of the us