Video advertisement obtaining method, device and system

The invention proposes a video advertisement obtaining method, and the method comprises the steps: receiving a video advertisement obtaining request sent by a first terminal, and extracting the tag information in the video advertisement obtaining request, wherein the tag information is obtained through employing the first terminal to read a radio frequency tag; searching a video advertisement linkcorresponding to the tag information, transmitting a video advertisement corresponding to the video advertisement link to the first terminal, and enabling the first terminal to play the video advertisement. The method is convenient in operation, and improves the video advertisement obtaining and playing speed. In addition, the invention also proposes a video advertisement obtaining device and system. 本发明提出了种视频广告获取的方法，所述方法包括：接收第终端发送的获取视频广告请求，提取所述视频广告请求中的标签信息，所述标签信息是通过所述第终端读取射频标签得到的，查找与所述标签信息对应的视频广告链接，将与所述视频广告链接对应的视频广告发送给所述第终端，使所述第终端播放所述视频广告。该视频广告获取的方法操作便捷，并且提高了获取并播放视频广告的速度。此外，还提出了种视频广告获取的装置和系统。