Application program downloading method and device

The invention discloses an application program downloading method; the application program displayed in a download advertising device in the prior art is complex in operations, so the download conversion rate of the application program displayed on the advertising device outside the mobile terminal is limited; the method can solve said problems; the method comprises the following steps: obtainingcharacteristic identification information on the advertising device, wherein the characteristic identification information comprises an application program download link and an advertising device SSID; building network connection with the advertising device, and sending a network connection request to the advertising device according to the advertising device SSID; obtaining the application program installation package from the advertising device according to the download link. The invention also discloses an application program downloading device, and the advertising device. 本发明公开了应用程序的下载方法，用于解决现有技术中下载广告装置中展示的应用程序操作繁