Method and device for recommending consumption object to user

The embodiment of the invention provides a method and device for recommending a consumption object to a user, and relates to the field of information recommendation. The method comprises the steps: selecting a target object from the consumption objects of a target merchant based on the consumption attributes of the consumption objects; determining a recommendation text of the target object based on the recommendation attributes of the target object; and displaying the recommendation reason of the target object according to the recommendation text. According to the technical scheme of the invention, the method enables the recommendation reason to accord with the feature of the object, can enable the recommendation reasons to be different with the difference of the features of the object, and achieves the diversified recommendation reasons. 本发明实施例提供种向用户推荐消费对象的方法及装置，涉及信息推荐领域。其中，所述方法包括：基于消费对象的消费属性从目标商户的消费对象中选取目标对象；基于所述目标对象的推荐属性确定所述目标对象的推荐文本；根据所述推荐文本展示所述目标对象的推荐理由。本发明实施例提供的技术方案，使得推荐理由与对象的特征相吻合，同时，使得推荐理由可以因对象特征的不同而不