Method, apparatus and system for playing advertisement

The application relates to the technical field of the Internet, and in particular, to a method, apparatus and system for playing an advertisement to solve the problems of low efficiency of advertisement scheduling and poor advertisement effect achieved by an advertisement in the prior art. Embodiments of the application provides the method for playing the advertisement, and the method includes the steps the steps of receiving, by an advertisement device, playing parameters sent by an advertisement playing control platform, wherein the playing parameters include the playing duration, the advertisement content that needs to be played within the playing duration, and the number of playing times of each piece of advertisement content, and the duration of each piece of advertisement content; calculating a playing time interval of each piece of advertisement content within the playing duration based on the received playing parameters, wherein the playing time interval of the same piece of advertisement content is t