Radio playing method, cloud server and radio

The invention provides a radio playing method, a cloud server and a radio. The method comprises the following steps: receiving geographical location information sent by the radio and user information sent by a terminal device by the cloud server, wherein the user information comprises one or two of the following information: preference information set by a user through the terminal device and feature information of the user collected by the terminal device; screening a target broadcast program list matched with the user information and the geographical location information from reference broadcast program lists; and sending the target broadcast program list to the radio, so that the radio plays programs according to the target broadcast program list. By adoption of the radio playing method, the cloud server and the radio provided by the invention, the cloud server can screen the target broadcast program list suitable for the user according to the geographical location information and the user information, so