Electronic cigarette liquid which can be atomized into red smoke and electronic cigarette

The invention discloses electronic cigarette liquid which can be atomized into red smoke. The electronic cigarette liquid is prepared from, by weight, 60-70 parts of basic solvent, 5-10 parts of ethyl lactate and 20-30 parts of rhododendron red pigment. The basic solvent contains one or more of propylene glycol, glycerol and mannitol. The smoke formed by the electronic cigarette liquid is obviously red, no adverse effect is produced on the health of a consumer, and the satisfaction for smoke spitting of the user can be improved. 本发明公开了种可雾化成红色烟雾的电子烟烟液，包括按重量份计的如下组分：基础溶剂60~70份、乳酸乙酯5~10份、杜鹃红色素20~30份；所述基础溶剂含有丙二醇、丙三醇或甘露醇中的种或多种。本发明提供的电子烟烟液形成的烟雾呈明显的红色，对消费者健康没有不利影响，可以提高使用者吐出烟雾时的满足感。