Advertisement replacement system based on set top box

The present invention discloses an advertisement replacement system based on a set top box. The system can replace the advertisement played through a TV station with other advertisements which allow consumers to obtain profit. The method comprises: (1) performing sound sampling of the watching TV ch...

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1. Verfasser: WU YIJI
Format: Patent
Sprache:chi ; eng
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Zusammenfassung:The present invention discloses an advertisement replacement system based on a set top box. The system can replace the advertisement played through a TV station with other advertisements which allow consumers to obtain profit. The method comprises: (1) performing sound sampling of the watching TV channel play content; and (2) comparing the sampling with the advertisement feature samples in an advertisement bank A, if the sound sampling is matched with the advertisement feature samples in an advertisement bank, employing the advertisements in an advertisement bank B for replacement, or else, going on watching the channel. The advertisement bank A is composed of all the advertisement feature samples on the market conditions; and the advertisement bank B is composed of the concrete information of the advertisements, and the advertisement owners give part of benefit to the set top boxes' consumers. 本发明公开了种基于电视机顶盒的电视广告检测并替换的方法和系统,能够对电视台播放的广告用其它的、消费者可获得收益的广告进行替换。其方法为:(1)对正在观看的电视频道播放内容进行声音采样;(2)将所述声音采样与广告库A中的广告特征样本进