Digital marketing application for electronic cigarette users

An electronic cigarette ("e-Cig") may include functionality for targeted marketing. The marketing may be through communications with a computing device, such as a smartphone. For example, a smartphone application may be used for monitoring e-Cig usage and collecting data regarding the user and the usage. That data may result in targeted marketing. In another example, location information may also be used for targeted advertisements from a retailer. 电子烟("e-Cig")可包括用于目标性营销的功能。该营销可通过与计算设备(例如，智能电话)的通信来进行。例如，智能电话应用程序可用于监控电子烟的使用并收集与用户及使用相关的数据。这种数据可导致目标性营销。在另实施例中，位置信息也可用于零售商的目标性广告。