Content item configuration method, device and system

The invention relates to a content item configuration method, device and system, and belongs to the technical field of the mobile Internet. The method comprises the following steps: receiving a dotting log sent from a target client side, wherein the target client side is a client side used by a user in a target user group, the dotting log is used for recording the behavior, which is carried out on the content item displayed on a target content item display page, of the user who uses the target client side, and the target content item display page corresponds to the target user group; according to the dotting log sent from the target client side, determining the attention of each content item displayed in the target content item display page; and according to the attention of each content item displayed in the target content item display page, configuring each content item on the target content item display page. The content item configuration method solves the problem of poor pertinence of a content item conf