Advertisement delivery method and device

The invention relates to an advertisement delivery method and device. The method includes the following that: an advertisement to be delivered is received, and a medium through which the advertisement to be delivered is to be delivered is determined, and the context of the advertisement to be delive...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	LIU BOWEN, KONG WEIDAN, RUAN YONGLIU
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The invention relates to an advertisement delivery method and device. The method includes the following that: an advertisement to be delivered is received, and a medium through which the advertisement to be delivered is to be delivered is determined, and the context of the advertisement to be delivered is obtained; and whether the advertisement to be delivered is matched with the context of the advertisement to be delivered is judged, and when the advertisement to be delivered is matched with the context of the advertisement to be delivered, the advertisement to be delivered is delivered through the medium. With the method of the invention adopted, the context of the advertisement to be delivered can be obtained and previewed, and advertisement delivery is carried out when the advertisement to be delivered is matched with the context of the advertisement to be delivered, and therefore, the quality and conversion rate of the advertisement can be effectively improved.