Si image reaction investigation system and investigation method thereof

The present invention provides an SI image reaction investigation system comprising: at least one consumer member terminal; at least one enterprise member terminal; and an SI image reaction investigation server which is connected with the consumer member terminal and the enterprise member terminal through a network, provides the consumer member terminal with a query service for investigating a consumer request for a store identity (SI) image design, and provides the corresponding enterprise member terminal with a draft of at least one SI image design generated by reflecting the response result of the quest service or the consumer demand according to the response result, wherein the query service provided by the SI image reaction investigation server includes survey items for investigating a choice of the consumer for design elements coinciding with at most the predetermined number of image adjectives for showing a business category and store personality registered by the enterprise member terminal. The SI image design reaction investigation system of the present invention enables a consumer to easily develop a preferred SI image design by surveying online the reaction or request of the consumer for the SI image design.