Advertising information pushing method and server

An embodiment of the invention discloses an advertising information pushing method comprising the following steps: when there is a need to push advertising information to a user, querying a target group including the user in preset groups, wherein the target group includes at least one user; acquiri...

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description An embodiment of the invention discloses an advertising information pushing method comprising the following steps: when there is a need to push advertising information to a user, querying a target group including the user in preset groups, wherein the target group includes at least one user; acquiring target advertising information to be pushed according to the target group, and judging whether the target group meets preset conditions; and pushing the target advertising information to the members of the target group when judging that the target group meets preset conditions. Another embodiment of the invention discloses a server. According to the invention, advertising information pushing is resource-saving and cost-saving.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
title Advertising information pushing method and server
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