Advertising information pushing method and server

An embodiment of the invention discloses an advertising information pushing method comprising the following steps: when there is a need to push advertising information to a user, querying a target group including the user in preset groups, wherein the target group includes at least one user; acquiri...

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Bibliographische Detailangaben
1. Verfasser: YU HANGZHONG
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:An embodiment of the invention discloses an advertising information pushing method comprising the following steps: when there is a need to push advertising information to a user, querying a target group including the user in preset groups, wherein the target group includes at least one user; acquiring target advertising information to be pushed according to the target group, and judging whether the target group meets preset conditions; and pushing the target advertising information to the members of the target group when judging that the target group meets preset conditions. Another embodiment of the invention discloses a server. According to the invention, advertising information pushing is resource-saving and cost-saving.