Popularization information pushing method and device

The embodiment of the invention discloses a popularization information pushing method and device. The popularization information pushing method is applied to a terminal and comprises the following steps: obtaining user behaviour data about a user using the terminal; analyzing the obtained user behaviour data so as to obtain behaviour information and/or behaviour access object information of the user; determining the information type of the obtained behaviour information and/or behaviour access object information of the user; searching popularization information corresponding to the determined information type from a popularization information base stored in the device; and pushing the searched popularization information to the user. By applying the technical scheme provided by the embodiment of the invention, the popularization information pushed to the user is possibly interesting to the user; the user can be prevented from being interfered by excessive irrelevant popularization information; furthermore, the technical scheme is executed on the terminal; information transfer between the terminal and a server is unnecessary; the privacy of the user can be protected; the network bandwidth can be saved; and the network flow can be reduced.