Waterfall flow type picture display method and device

The invention provides a waterfall flow type picture display method. The method includes the steps that pictures are loaded into a page visual region, attribute information of the pictures in the page visual region is obtained, a target picture with the preset animation attribute is obtained, and a corresponding highlighting display animation effect is executed on the target picture according to the animation attribute. By means of highlighting display of certain pieces of picture information, a user is guided to pay attention to specific information. In addition, the invention provides a waterfall flow type picture display device.