Entity bidding

A method includes generating preliminary search results based on a search query received from a user device. The preliminary search results include search-result links to a plurality of native applications. Additionally, the method includes identifying a plurality of entity records that each include...

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Bibliographische Detailangaben
1. Verfasser:	KAGAN TOMER
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method includes generating preliminary search results based on a search query received from a user device. The preliminary search results include search-result links to a plurality of native applications. Additionally, the method includes identifying a plurality of entity records that each includes an association with one of the native applications of the preliminary search results. Each of the entity records includes an entity name and an entity link. Each entity link includes a reference to a state of a native application associated with the entity name of the entity record in which the entity link is included. Additionally, the method includes selecting one of the entity records based on an advertiser bid price associated with the entity record, retrieving the entity link from the selected entity record, and transmitting the search-result links and the retrieved entity link to the user device.