Information push method and system based on intelligent television terminal

The invention discloses an information push method and system based on an intelligent television terminal. The method comprises the steps that: the intelligent television terminal obtains watching data of a current user, user data and position data of the intelligent television terminal and uploads all the data to a background server; the intelligent television terminal receives the data, stores and analyzes the data, adjust a clustering mechanism according to an analysis result, searches related content, concentrates the searched related content and pushes the concentrated content to the intelligent television terminal; and the intelligent television terminal displays the content pushed by the background server on a region to be displayed of the intelligent television terminal. According to the invention, the obtained data is analyzed, precise information pushing is realized for the user, and regional and customized information push service is realized; in addition, when the user watches the pushed information, an original television program is not affected, fragment time such as the advertisement time is fully utilized in a television watching process, more concerned data and selections are provided to the user, and the user is enabled to conveniently use the television.