Advertisement ordering method and device

The invention provides an advertisement ordering method comprising the steps that advertisement image characteristic parameters and advertisement text characteristic parameters are acquired; the advertisement image characteristic parameters and the advertisement text characteristic parameters are se...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	GUO ZHIMAO, ZOU YONGQIANG, XIAO LEI, JIN XING, LI YI, XUE WEI
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The invention provides an advertisement ordering method comprising the steps that advertisement image characteristic parameters and advertisement text characteristic parameters are acquired; the advertisement image characteristic parameters and the advertisement text characteristic parameters are set as input vectors of a first depth neural network; first model training is performed on the first depth neural network so that pre-estimated advertisement click-through rate characteristics are outputted; and advertisement ordering is performed according to the pre-estimated advertisement click-through rate characteristics. The invention also provides an advertisement ordering device. According to the advertisement ordering method and device, statistics is performed on the characteristics of advertisement images via the convolutional neural network so that accuracy of advertisement click-through rate pre-estimation is enhanced.