Methods and apparatus for using optical character recognition to provide augmented reality

A processing system uses optical character recognition (OCR) to provide augmented reality (AR). The processing system automatically determines, based on video of a scene, whether the scene includes a predetermined AR target. In response to determining that the scene includes the AR target, the processing system automatically retrieves an OCR zone definition associated with the AR target. The OCR zone definition identifies an OCR zone. The processing system automatically uses OCR to extract text from the OCR zone. The processing system uses results of the OCR to obtain AR content which corresponds to the text from the OCR zone. The processing system automatically causes that AR content to be presented in conjunction with the scene. Other embodiments are described and claimed.