Hospital customer relationship management system

The invention relates to the field of customer relationship management and particularly relates to a hospital customer relationship management system. The system comprises a customer relationship management platform and a customer self-service terminal access platform. The customer relationship management platform is used for obtaining the data of a customer, uploading the data of the customer to a server and visiting and obtaining the data of the server. The customer relationship management platform obtains the data of the customer through the operations of customer management, SMS interaction, SMS promotion and patient analysis. The customer self-service terminal access platform is used by the customer to log in a medical server to obtain hospital announcements, news and the basic information of the customer and carry out the operations of self-service appointment, self-service payment, questionnaire, and complaints and suggestions. The system has the advantages that on the basis of maintaining a good hospital customer relation, a data warehouse digging analysis technique is used, various existing data in a hospital are fully utilized, and the needs of a hospital customer group and a health service market trend are accurately grasped.