Novel advertisement playing method and device

The invention discloses a novel advertisement playing method and device, wherein the method comprises: setting playing sequences and times of video programs and video advertisements in a first playing device, setting the playing sequences and times of image advertisements in a second playing device, and setting the corresponding relations between the video advertisements and image advertisements; when there is no need to play the video advertisements, playing the video programs according to the preset playing sequences and times by the first playing device, and playing the image advertisements according to the preset playing sequences and times by the second playing device; and when the video advertisements need to be played, playing the video advertisements in a part of a display area thereof and continuing playing the video programs in the other part of the display area thereof according to the preset playing sequences and times by the first playing device, and playing the image advertisements corresponding to the video advertisements by the second playing device. The novel advertisement playing method and device of the invention realize unmanned management, enhance intuition of advertisement contents and improve playing efficiency.