Information pushing method and device based on user searching behavior

The embodiment of the invention discloses an information pushing method and device based on a user searching behavior. The method comprises the following steps: acquiring a search word of a user; analyzing the search word to determine a product associated feature; matching the product associated fea...

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Bibliographische Detailangaben
Hauptverfasser:	YE LU, ZHANG XUXIANG, XIE JIALUN, ZHAO XIUHUI, ZHAO HAILEI, ZHANG SUPING, DU XU, XU ZHAOJI, YE CHENHUI, ZHOU WENJUAN, WANG WEIWEI, LI SHUCHAO, ZHENG XIYING, SHI YANFANG, ZHANG ZHENPING, MA CHUAN, GUO ZHUCHENG
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING ELECTRIC DIGITAL DATA PROCESSING PHYSICS
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	The embodiment of the invention discloses an information pushing method and device based on a user searching behavior. The method comprises the following steps: acquiring a search word of a user; analyzing the search word to determine a product associated feature; matching the product associated feature with a product feature; providing associated information of the matched product to a user to display. Through the adoption of the technical scheme provided by the embodiment of the invention, the relation between the user search and a product main body is established when a user performs the searching, and the associated information is provided for the user to provide aid decision-making for the user, so that the user experience is promoted.