Producing images of security features

Processes and systems are described that can produce images including both three dimensional holographic images and two dimensional variable data, which can provide personalized security features in a document. A photosensitive film can be pressed against a first reflective optical device. A laser beam can be directed through a selected first area of the photosensitive film onto the first reflective optical device to produce a three dimensional holographic image in the photosensitive film. A previously masked second area of the photosensitive film can be pressed against a second reflective optical device. The laser beam can project an image constructed by a spatial light modulator and can be directed through the second area of the photosensitive film onto the second reflective optical device to produce a two dimensional image in the second area. During the process, the web tension of the photosensitive film is controlled.