Aiding discovery of program content by providing deeplinks into most interesting moments via social media

A computerized method, a system, and a computer-readable medium are operable to: retrieve program details data about at least one media program; retrieve social media posts involving the at least one media program; match the retrieved program details data with the retrieved social media posts to find matching locations; store time offset data corresponding to the matched locations within the at least one media program into at least one micropost; rank the at least one media program by the number of microposts corresponding to the at least one media program; present the at least one media program, each of the at least one media program with at least one micropost, wherein the at least one micropost comprises a link to the original social media page hosting the social media post and a video deeplink that plays a time off-set video, the time off-set video starting from the stored time offset data.