Advertising information management method

Advertising information management method

The invention relates to an information management method, in particular to an advertising information management method. By the application of the method, a modeling method of a vector space model can be used to convert non-structured text data into computable structural data, then clustering analy...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: JIANG DAKE, MO YANFENG, HE JUN
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The invention relates to an information management method, in particular to an advertising information management method. By the application of the method, a modeling method of a vector space model can be used to convert non-structured text data into computable structural data, then clustering analysis and hotspot analysis are performed by the aid of similarity among texts, and advertising business management of medias such as paper medias and websites is realized by automatic user-defined keyword searching and an assement static platform. The method has the advantages that manual operation is not needed, clustering analysis accuracy is high, and assement and evaluation are accurate and objective.