Method and device for establishing web page quality model

The embodiment of the invention discloses a method and device for establishing a web page quality model. The method comprises the steps that selected user behavioral indicators, contained in a search engine log, of all web pages are excavated from the search engine log, and the web page quality of the corresponding web pages is calculated according to the excavated selected user behavioral indicators of the web pages; selected quality features, contained in the search engine log, of all the web pages are extracted from the search engine log; the web page quality model is established according to the web page quality and the selected quality features, contained in the search engine log, of all the web pages. The web page quality model established according to the scheme is high in accuracy, the calculated web page quality accuracy is high, and therefore the accuracy of a web page ranking result and the user experience are ensured.