Map searching method and regional tendency recognition method and device

The invention provides a map searching method and a regional tendency recognition method and device. The regional tendency recognition method comprises the steps of receiving a map searching request of a user; obtaining at least one matched map data according to the map searching request; sorting at least one matched map data according to the location of the user and pre-stored skip tendency possibility if the at least one matched map data includes map data located in at least one administrative region, wherein the pre-stored skip tendency possibility is the proportion of the skip times of a searching result located in any one second administrative region and clicked by the user located in any one first administrative region, accounting for the total times of map searching performed by the user located in the first administrative region; sending at least one map data. Searching logs and personalized information of the user are utilized to determine regional tendency, high-quality map data meeting the real demand of the user are provided for the user, and user experience is improved.