QUALITY SCORING SYSTEM FOR ADVERTISEMENTS AND CONTENT IN AN ONLINE SYSTEM

A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertiseme...

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Bibliographische Detailangaben
Hauptverfasser:	GUPTA, ABHAY, KRISHNAMURTHY, PRABHAKAR, LAVI, AHARON, LANGLOIS, JEAN-MARC, RUIZ, BRUNO FERNANDEZ
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.