Recommending method and cloud server

The invention provides a recommending method and a cloud server. The recommending method comprises the following steps that: the cloud server acquires a plurality of users in a social network site; the cloud server acquires feature word assemblies of each user; the cloud server acquires the similarity between each two users according to the feature word assemblies; and the cloud server carries out recommending between each two users when the similarity between each two users exceeds a preset threshold. According to the method provided by the embodiment of the invention, social functions of the social network site are enhanced, the vitality, stickiness and interestingness of the social network site are mobilized, and the user experience is improved.