Contextual task assignment broker

An automated broker provides contextual assignment of tasks. Service providers send the broker service provisioning information indicating the services they provide, with bids for referrals. Service consumers send the broker service requests, including criteria which the broker matches against the service provisioning information. The broker selects a recommended service provider, based on the service request's criteria, the referral bids, and reviews of the candidate service providers. Service request criteria may include a service provider's reputation in the consumer's social network, geographic proximity of the service provider to the location of the task, particular skills or experience of the service provider, the service provider's availability, and price. After a predetermined number of task assignment rejections by a service provider, a human administrator is notified. A referral bid payment or other payment made by the recommended service provider to the broker, may be shared with the service consum