A holding and supporting apparatus

A holding and supporting apparatus (10) to hold an item (11) such as a portable digital device including a tablet personal computer (tablet PC) and Personal Digital Assistant (PDA), comprising a pair of panels with a malleable spine, and at least one magnet or other clasping means (28) encased within one of the panels and a stopper means (30) on external side of one panel. It is provided with a means (34, 36) to removeably secure the item (11) on inside panel. A strap (12) is secured at one end on the outside of the panel and is configured to fold along pre-designated fold lines, and further includes an encased magnet or other clasping means (28) at its free end. The panels are bendable over the spine and the strap (12) is foldable to support the panel in a predetermined position.