Obtaining content and adding same to document

Mechanisms to assist a user in obtaining content may be integrated with the tools that allow the user to author an e-mail message or any other type of document. For example, an e-mail composition system may offer various buttons that allow users to obtain certain types of content - e.g., movie times, restaurant menus, etc. When the user clicks the button, the requested type of content may be obtained, and the user may be offered the opportunity to insert the obtained content into the document that is being authored. The content that is obtained may follow a particular structure. For example, a system might be configured to respond to a request for movie-related content by returning a list of show-times and theaters for a particular movie.