Wet/dry cooling tower and method

An atmospheric cooling tower apparatus includes a housing structure having an air inlet and an air outlet, a first evaporative heat transfer media disposed in the housing, and a closed coil heat transfer media disposed in the housing. A water distribution assembly is disposed above the evaporative heat transfer media and configured to distribute water onto the evaporative fill heat transfer fill media. A collection basin is disposed beneath the evaporative heat transfer media configured to collect water that has passed through the evaporative heat transfer media. A first control valve controls an inflow of water to supply water to one or both of the evaporative heat transfer media and the closed coil heat transfer media. The closed coil heat transfer media and the evaporative heat transfer media are disposed laterally next to each other.