Mobile device marketing and advertising platforms, methods, and systems

Mobile device marketing and advertising platforms, methods, and systems

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable ca...

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Bibliographische Detailangaben
Hauptverfasser: MICHALAREAS THEODORE, MOUKAS ALEXANDROS, KONTARINIS DIMITRIOS, PETROPOULOS ANDREAS, AVRAMIDIS GEORGE, VARELAS YPATIOS, TZIKAS IOANNIS, DENDRIS NIKOLAOS, NASSIAKOU MARIA, IERONYMAKIS JOSEPH, GIANNAKIS KOSTANTINOS, KASKAVELIS CHRISTOS, TSAKALOS KOSTANTINOS
Format: Patent
Sprache:chi ; eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.