TV special effect controlling method and television

The invention relates to a TV special effect controlling method for controlling the play function of the TV, comprising the following steps: receiving information commands and dispatching the information according to classes, the information commands also comprising play control starting information; transmitting key information at specific intervals after the ply control starting information is received, playing the TV at specific intervals, namely transmitting the key information at specific intervals to fast forward/rewind keys, maintaining fast forward/rewind information in a running state till receiving the special effect control stop information or detecting the play over during a play process, and then stopping transmitting the key information at specific intervals. The invention also relates to a television capable of effectively and conveniently controlling the TV play function.