COMPUTER-IMPLEMENTED METHOD OF PERFORMING A COMPARISON BETWEEN AN ACTUAL RESPONSE TO IMAGE STIMULI AND A RESPONSE TEMPLATE

The method can include acquiring response data including a digital representation of an actual physiological reflex response of a user to exposure to a stimuli sequence associated to the user ID, the stimuli sequence including personal images and generic images; providing response template data associated to the user ID, the response template data including a digital representation of a baseline physiological reflex response of a user corresponding to the user ID to exposure to the stimuli sequence; computing a normalization parameter based on a comparison between the response data associated to the generic images and the response template data associated to the generic images, and comparing the response data associated to the personal images to the response template data associated to the personal images, including factoring out a noise component based on the normalization parameter.