USER INTERACTION ANALYSIS MODULE

An interaction analysis module may collect data about user interactions with video content in a real-time video exploration (RVE) system, analyze the collected data to determine correlations between users or groups of users and particular video content, and provide the analysis data to one or more systems, for example to the RVE system or to an online merchant. The RVE system may dynamically render and stream new video content targeted at particular users or groups based at least in part on the analysis data. Network-based computation resources and services may be leveraged by the RVE system to enable interactive exploration of video content by the users, as well as the real-time rendering and streaming of the new video content. Entities such as online merchants may target information such as advertising or recommendations to particular users or groups based at least in part on the analysis information.