METHOD, SYSTEM AND APPARATUS FOR PROVIDING NOTIFICATIONS

Embodiments described in the specification include a method, system and apparatus for providing notifications. The method comprises executing a notification application to receive a watch instruction generated via execution of a messaging application, the watch instruction including an identifier of the messaging application and an identifier for a subset of messages stored in association with the messaging application; storing the watch instruction; executing the notification application to receive a notification request generated via execution of the messaging application in response to the receipt of a new message at the communication device, the notification request including an application identifier and a message identifier; determining the processor whether the message identifier matches the subset identifier; and, when the determination is affirmative, controlling the at least one output device at the processor to generate a notification signal according to override notification settings stored in the memory in association with the watch instruction.